LOGISTICS COMPANY IN MALAYSIA

               PNSL LOGISTICS SDN BHD

INFORMATION TECHNOLOGY:

All our logistic and transport services are GPS-enabled, which means customers will never have to worry about timeliness as our trucks, like our company, will always know its direction.

STRATEGIES AND PLANNING:

Our team is vigilant; focusing on packing your items is the most effective way. On-site packing is made even more convenient with the crew taking the extra step to ensure a clean and smooth experience for the customer. From light to heavy duty, our unparalleled packing service has to be seen to be believed.

INVENTORY MANAGEMENT AND WAREHOUSING:

To take care of your storage needs, PNSL Logistics offers an impressive 40,000 sq ft dedicated purely to warehousing. Efficient organisation, well-planned warehousing services and good security guarantee customers both a great deal and peace of mind.

The company offers both long-term and short-term warehousing, as well as packing.

PURCHASING AND ORDER PROCESSING:

Our experienced customer service team can help you find the right delivery options and advise you on the options. Our customer service team is available 24 hours, 7 days a week. For security and training purposes, telephone calls to and from the customer service team may be recorded and monitored.

TRANSPORTATION:

As PNSL Logistics’ primary service, our Project Cargo & Transportation services extend and cater to a variety of businesses, sizes and requirements. We have a proven track record of on-time delivery and high-level safety to ensure that cargo materials are transported in the best possible way.

An additional cargo service offered is transportation with refrigerants, whereby perishable food items can be transported in a clean and hassle-free manner.

With a promise of cleanliness, PNSL Logistics takes pride in its effective hygiene practices. All trucks are washed regularly to ensure the highest-quality of transport for food and beverage items.

CUSTOMER SUCCESS

DEVELOPING CUSTOMER SUCCESS

• STAGE 1:COST EFFECTIVENESS

• STAGE 2:MARKET ACCESS 

• STAGE 3:MARKET EXTENSION

• STAGE 4:MARKET CREATION

JUST-IN-TIME

• The production of goods the customer want 

• The production of goods when the customer want them

• The production of perfect-quality goods 

• Elimination of waste(labor,inventory,movement,space, etc)

CUSTOMER SATISFACTION

A MODEL OF CUSTOMER SATISFACTION

Gap 1:Knowledge-type of product

Gap 2:Standard-quality

Gap 3:Performance-expectation

Gap 4:Communication-center/service center/agent

Gap 5:Perception 

Gap 6:Satisfaction

CUSTOMER SERVICE

AVAILABILITY

Capacity to have inventoried when desired by a customer availability based on 3 performance measures: 

i)Stock out frequency-probability a firm will not have inventory available to meet customer order 

ii)Fill rate-out of stock does not affect service performance until customer demand a product 

iii)Order ship complete-the most exacting measure of performance in product availability.Failure to provide even 1 item on customer order results in order being recorded as zero in terms of complete shipment 

OPERATIONAL PERFORMANCE

SPEED-Performance cycle speed is the elapsed time from when a customer establishes need to order until the product is deliver and ready for customer use 

CONSISTENCY-Is measured by the number of times that actual  cycles need the time plan for completion.Speed of service is very important 

FLEXIBILITY-Involve firms ability to accommodate special situation/unexpected customer request 

MALFUNCTION RECOVERY-Continuous performance of service commitment on a day-in,day-out basis is a difficult task.It refer to the warranty 

SERVICE RELIABILITY

*Combine attributes of logistics and concern a firms ability to perform all order-related activities

*Attribute of reliability may mean that shipment arrive damage-free,error free,correct location, amount of product included shipment

SUPPLY CHAIN SERVICE OUTPUT

SPATIAL CONVENIENCE 

*Refers to the amount of shopping time effort that will be required a part of customer higher levels are achieve in a supply chain by providing customers with access to its product in a larger number of places,thus reducing shopping effort 

*It is clear that customer are willing to expend greater time and effort than others as they search for a desired brand 

LOT SIZE 

*Refer to the number of units to be purchases in each transaction.It is more than one unit

*One supply chain allows them to purchases in small lot sizes,they can easily match their consumption requirements with their purchasing 

WAITING TIME

*The amount of the time of customer must wait between order and receive product.The lower the waiting time ,the higher the level of supply chain service 

*Alternative supply chain offers consumers in term of amount of waiting time required 

PRODUCT VARIETY AND ASSORTMENT

*Different supply chain offer variety and assortment to consumers.Typical supermarkets involve in supply chain provide variety many type of product of brands,size , ETC of each type

*Convenience stores may stock only a few hundred item,offer little variety or assortment as compared to supermarket 

TRANSACTIONAL VS RELATIONSHIP MARKETING

Undifferentiated Strategy 

*Views all potential customer as is they are essentially the same.(different product same strategy)

*This allows the firm to streamline its manufacturing market distribution logistics and promotional efforts to obtain cost efficiency 


Differentiated Strategy

*A firm targets multiple market segments,serving each with a product and market distribution process matched to more specifically need the segments unique needs and requirements(same company different company)

Niche Strategy

*Is frequently utilize by small firm or new company that choose to target one segment out of the overall market by offering very precise services

CUSTOMER-FOCUSED MARKETING

*Customer needs and requirements are more basic than products and services

*Different customers have different needs and requirements

*Products and services become meaningful only when available and positioned from the customer's perspective

*Profit is more important than sales volume

INTRODUCTION

Overview of customer accommodation

* Customer-focused Marketing

*Customer Service

*Customer Satisfaction

*Customer Success