*Refers to the amount of shopping time effort that will be required a part of customer higher levels are achieve in a supply chain by providing customers with access to its product in a larger number of places,thus reducing shopping effort
*It is clear that customer are willing to expend greater time and effort than others as they search for a desired brand
LOT SIZE
*Refer to the number of units to be purchases in each transaction.It is more than one unit
*One supply chain allows them to purchases in small lot sizes,they can easily match their consumption requirements with their purchasing
WAITING TIME
*The amount of the time of customer must wait between order and receive product.The lower the waiting time ,the higher the level of supply chain service
*Alternative supply chain offers consumers in term of amount of waiting time required
PRODUCT VARIETY AND ASSORTMENT
*Different supply chain offer variety and assortment to consumers.Typical supermarkets involve in supply chain provide variety many type of product of brands,size , ETC of each type
*Convenience stores may stock only a few hundred item,offer little variety or assortment as compared to supermarket


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