Undifferentiated Strategy
*Views all potential customer as is they are essentially the same.(different product same strategy)
*This allows the firm to streamline its manufacturing market distribution logistics and promotional efforts to obtain cost efficiency
Differentiated Strategy
*A firm targets multiple market segments,serving each with a product and market distribution process matched to more specifically need the segments unique needs and requirements(same company different company)
Niche Strategy
*Is frequently utilize by small firm or new company that choose to target one segment out of the overall market by offering very precise services
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LOGISTICS COMPANY IN MALAYSIA
PNSL LOGISTICS SDN BHD INFORMATION TECHNOLOGY: All our logistic and transport services are GPS-enabled, which means ...
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AVAILABILITY Capacity to have inventoried when desired by a customer availability based on 3 performance measures: i)Stock out freq...
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PNSL LOGISTICS SDN BHD INFORMATION TECHNOLOGY: All our logistic and transport services are GPS-enabled, which means ... -
SPATIAL CONVENIENCE *Refers to the amount of shopping time effort that will be required a part of customer higher levels are achieve in a...
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